THE EUGENE Studio co - founder, Eugene Kangawa’ s trilateral dialogue with the chief of Sony Creative Center, Yutaka Hasegawa and chief editor of WIRED Japan, Kei Wakabayashi was published . Themed on“ various gaps”, a various topics ranges from consumption and ethics, the possibility of in -house designer, and“ diverse  future” are discussed .

THE BRIDGE [ FILL IN THE GAP ] SONY is making Four Speculative “Bridge”
VOL 0 “Ideal Way of In-house Design to Shape the Future”

(Excerpt from original text.)

“Bridging the gap”. As the beginning of such a speculative challenge, the chief of Sony Creative Center, Yutaka Hasegawa came to realize that he wants to try shaking his own common sense. As a way for this challenge, he chose to dialogue with an artist and a filmmaker, Eugene Kangawa who has completely different background from himself. What did Hasegawa perceive from this conversation.

2016/7/28
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WIRED.jp

Reprinted from WIRED.jp

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[ INFORMATION ]

THE BRIDGE [ FILL IN THE GAP ] SONY is making Four Speculative “Bridge”

(Excerpt from original text.)

In 1961, Sony Creative Center was founded as an in-house design team. It's been 55 years since their born.
The transformations in the economy, society, technology, life style, and globalization had a huge influence on the definition of design, the fields that design is expected to function. In our days, SONY says that they are aiming at to be “the most influential design firm” in the future. “Fill in the gap” is their key word to attain their speculative attitude.
Going beyond the frame of “in-house design team”, what kind of future are they trying to depict? What makes them feel the gap, and how will they bridge it? Let's see in action!

Vol. 0　INTRODUCTION
Yutaka Hasegawa (Chief of Sony Creative Center) × Kei Wakabayashi (Chief Editor of WIRED Japan) × Eugene Kangawa(Artist / Film maker)
“Ideal Way of In-house Design to Shape the Future”
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Vol. 1　OBJECT / THINGS
Hirotaka Tako (Chief Art Director of Sony Creative Center)
“‘Re-defining’ the Twisted Correlationship between Utilization from Possession from Artistic View.
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Vol. 2　IMAGE / OUTPUT
Rikke Gertsen Constein (CMF Art Director of SONY Deign Center Europe) × Emmanuelle Moureaux (Architect)
Color and Texture Touching Human Heart. To put such “emotion-like” concept into mass-products, we should get away from color Chart.
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